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March 22, 2018

Facebook lesson: Here's what not to do

  • Crisis management experts say this is just another example of Facebook being too late, doing too little and being too legalistic when it gets into trouble.
    • By MAE ANDERSON
    AP Technology Writer

    NEW YORK — The crisis-management playbook is pretty simple: Get ahead of the story, update authorities and the public regularly, assume responsibility and take decisive action. Crisis-management experts say Facebook is 0-for-4.

    Facebook's two top executives, CEO Mark Zuckerberg and chief operating officer Sheryl Sandberg, have gone radio silent since news broke on Friday that political consulting firm Cambridge Analytica may have used data improperly obtained from roughly 50 million Facebook users to try to sway elections, including the 2016 White House race.


     
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