homeWelcome, sign in or click here to subscribe.login
     


 

 

Business


Subscriber content preview

April 18, 2018

Starbucks responds quickly to image crisis

  • The episode highlights the risks large corporations run when they tie their brands so closely to social messaging.
    • By ALEXANDRA OLSON and JOSEPH PISANI
    AP Business Writers

    NEW YORK — Starbucks, moving swiftly to confront a racially charged uproar over the arrest of two black men at one of its stores in Philadelphia, plans to close more than 8,000 U.S. stores for several hours next month to conduct racial-bias training for nearly 175,000 workers.

    The announcement Tuesday comes after the arrests sparked protests and calls for a boycott on social media. A video shows police talking with two black men seated at a table. After a few minutes, officers handcuff the men and lead them outside as other customers say they weren't doing anything wrong. Philadelphia-area media said the two were waiting for a friend.


     
    . . .


    To read this story in full login or purchase a subscription.



    
    Email or user name:
    Password:
     
    Forgot password? Click here.