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June 15, 2018

Who's that selling steaks off a truck? It's Amazon

  • The roving Treasure Trucks create buzz, test new products and build loyalty by connecting with shoppers in person.
    • By JOSEPH PISANI
    AP Retail Writer

    NEW YORK — Donna Brunswick drove to a Costco last month to pick up 2 pounds of raw flank steak — not at the wholesale club, but from a truck in the parking lot.

    “Typically you wouldn't buy meat off a random truck,” says Brunswick, a technical manager in Atlanta.


     
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