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August 15, 2018

Election fraud and marketing use same social media tactics

  • The action is public protest rather than affinity marketing, and the goal is to sow dissension rather than to build brand awareness.
    • By MAE ANDERSON
    AP Technology Writer

    NEW YORK — The latest efforts to disrupt the U.S. midterm elections through Facebook manipulation seem to be following a persuasion playbook refined by legitimate companies and organizations — but with a twist.

    The aim of these possibly Russia-linked perpetrators appears to be to draw in as many people as possible with emotional appeals and then spur them to action. In this case, though, the action is public protest rather than affinity marketing, and the goal is to sow dissension rather than to build brand awareness.


     
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