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May 20, 2016

Public schools fund projects through naming rights

  • An Indiana school district raised $1.2 million in a naming rights deal to help build a 5,000-seat football stadium.
    • By TOM COYNE
    Associated Press

    SOUTH BEND, Ind. — In the last two years, a northern Indiana high school sold the naming rights to its football field to a bank for $400,000, its baseball field to an auto dealership, its softball field to a law firm, its tennis court to a philanthropic couple and its concession stands to a tire and auto care company and a restaurant.

    Even music rooms in the district's 11 elementary schools were named for a couple who donated more than $50,000 over 10 years. All told, the nonprofit Penn-Harris-Madison Education Foundation has signed agreements that will bring the district more than $600,000 in the coming years — and school officials are looking for more.


     
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