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May 18, 2007
TOKYO (AP) — Toyota's commitment to hybrid automobiles was on full display Thursday when it unveiled its most expensive gasoline-electric vehicle yet — the $124,000 luxury sedan Lexus LS.
Executives at Japan's No. 1 automaker are fully convinced that hybrid cars are the way of the future. And they're betting that growing consumer concern about the environment — and higher gas prices — will lure even wealthy buyers to the new model, which went on sale Thursday in Japan for 15 million yen and will arrive later elsewhere.
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