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April 25, 2017

Warmer winters force some small firms to rethink strategy

  • Retailers who sell winter clothing or snow shovels have had fewer customers, and plumbers who expected to fix frozen pipes got less work last winter.
  • By JOYCE M. ROSENBERG
    AP Business Writer

    NEW YORK — A late snowstorm in the Midwest and East last month was a respite for some small business owners, after a generally mild winter that has nipped into the revenue of many companies and forced them to rethink their cold-weather strategies.

    Retailers who sell winter clothing or snow shovels have had fewer customers this season. Plumbers who expected to fix frozen pipes have had less work, and people who make money removing snow have had idle equipment. On the flip side, better weather means more business for companies that cater to people who want to be outdoors.


     
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