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January 12, 2012

Social media shakes up customer service

  • Here's how to tap into social media to air your frustrations — and get a response.
    • By CANDICE CHOI
    AP Personal Finance Writer

    NEW YORK — Consumers are demanding better service in unprecedented ways.

    In the past several months, public outrage has helped beat back efforts by Bank of America, Netflix and Verizon to raise fees or significantly alter services. The victories come at a time when money is tight all around and consumers are tapping into social media to air their frustrations with like-minded individuals.


     
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