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January 23, 2012

Nike wristband measures motion

By RACHEL COHEN
AP Sports Writer

NEW YORK — If Kevin Durant plays a triple-overtime NBA game and Lance Armstrong runs a marathon, who worked harder?

Nike unveiled a high-tech wristband Thursday purporting to answer that question. The FuelBand, with a suggested retail price of $149, displays measures of calories burned and steps taken that many weekend warriors may be familiar with through gadgets and apps already on the market. But this device also counts something called NikeFuel, billed as a way to compare different activities through one metric.


 
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