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May 15, 2013

Cellphone firms join anti-texting ad effort

  • The “It Can Wait” campaign is unusual because it unites rivals and represents companies warning against the dangers of their own products.
    • By PETER SVENSSON
    AP Technology Writer

    NEW YORK — The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's “It Can Wait” slogan to blanket TV and radio this summer.

    AT&T, Verizon Wireless, Sprint and T-Mobile will be joined by 200 other organizations backing the multi-million dollar ad campaign.


     
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