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February 20, 2014

Going to the mall? Stores can track your smartphone

By JENNIFER C. KERR
Associated Press

WASHINGTON — Should shoppers turn off their smartphones when they hit the mall? Or does having them on lead to better sales or shorter lines at the cash register?

Retailers are using mobile-based technology to track shoppers' movements at some malls and stores. The companies collecting the information say it's anonymous, can't be traced to a specific person and no one should worry about invasion of privacy. But consumer advocates aren't convinced. It's spying, they say, and shoppers should be informed their phones are being observed and then be able to choose whether to allow it.


 
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