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July 22, 2014

Microsoft puts a new focus on design

  • Designers today are woven into everything from early product development to marketing and they are being elevated into leadership roles.
  • By RYAN NAKASHIMA
    AP Business Writer

    REDMOND — Before Ralf Groene helped devise the look and feel of Microsoft's Surface tablet, he designed food — or “food concepts,” he says, for people on the go. Among them: dried noodles that come wrapped around a pair of chopsticks; a tubular meal that can be pulled with two fingers from a car cup holder base; and a fork that squeezes out sauce.



    'It used to be that engineers ruled the roost and engineers would bring in designers to make icons. It’s changed now.'

    --Joe Belfiore,

    Microsoft



     
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