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December 19, 2014

Online prices change — minute by minute

  • Prices during this holiday season are more volatile than usual.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    NEW YORK — Online shopping has become as volatile as stock market trading. Wild, minute-by-minute price swings on everything from clothes to TVs have made it difficult for holiday shoppers to “buy low.”

    A growing number of retailers are using software that changes online prices based on demand, competition, inventory and other factors. The main goal is to undercut rivals when necessary, and raise prices when demand is high and there's no competitive pressure.


     
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