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August 8, 2014
Q. “Made in America” on a pickup truck might be an inducement to purchase for some, the opposite for others. In our global marketplace, what are some cultural barriers that can impede acceptance of products in other countries?
A. “For one, illustrations of feet are regarded as despicable in Thailand,” say William Pride et al. in “Business: 12th Edition.” Even the color of a product or its package can influence a purchase: In Japan, black and white are the colors of mourning and thus should be avoided, while purple is the color of death in Brazil. And in Egypt, green — the national color — is also not used in packaging.
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