homeWelcome, sign in or click here to subscribe.login
     


 

 

Machinery


Subscriber content preview

April 21, 2008

Auto experts: More education needed on fuel economy

DETROIT (AP) — Automakers need to form some consensus on the technology they will use to improve fuel economy — whether it's diesels, hybrids, electric vehicles or hydrogen fuel cells — and do a better of explaining those options if they want consumers to buy in, auto industry experts said last week at a conference for engineers.

“It is imperative that consumers believe there is a plan, that you know where you're going,” said Scott Miller, chief executive officer of Synovate Motoresearch, which does market research for automakers and others. “You have to give them peace of mind that you're not going to yank the rug out from under them in five years.”


 
. . .


To read this story in full login or purchase a subscription.




Email or user name:
Password:
 
Forgot password? Click here.