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May 20, 2013

How loyalty programs change the way you shop

  • Eventually, some say deals could become so customized that everyone is paying different prices for the same item.
    • By CANDICE CHOI
    AP Food Industry Writer

    NEW YORK — Loyalty programs at supermarkets used to be as simple as getting access to the cheaper advertised prices on store shelves.

    But as companies fight to hold onto customers amid intensifying competition, they're using shoppers' purchasing histories to offer more personalized deals.


     
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