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August 26, 2013
Toyota tries to rebrand Lexus with a cool cafe
TOKYO (AP) — Toyota's luxury brand Lexus is trying to shake off its stodgy image. So it's opening a cafe.
The special lounges, the first of which is opening this week in Tokyo's fashionable Aoyama district, are designed to look more like a chic home than a standard showroom. In fact, only one vehicle can be displayed at a time.
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