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June 15, 2015
NEW YORK — Sometimes it takes more to be good than just not being bad.
That's the logic behind a shift within the surging sustainable-investing market. For years, the default way to invest responsibly was simply to ignore the companies and industries that some find distasteful, such as tobacco companies or casino operators. It's still the world's most popular approach, based on total dollars, but a more nuanced approach to sustainable investing is growing even more quickly.
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