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June 20, 2016

Here's how to clean up your online reputation

  • A company called ICMediaDirect advertises reputation control for $6,300. The service will try to “push down” undesirable search results by populating Google with friendly links instead.
    • By BARBARA ORTUTAY
    AP Technology Writer

    NEW YORK — Messy party photos, offensive tweets, pepper spraying student protesters ... sometimes, you just want a do-over when it comes to your online presence. And for a hefty price tag, you can.

    The University of California, Davis came under fire recently for contracting consultants for at least $175,000 to clean up its online reputation after a November 2011 incident in which campus police pepper-sprayed peaceful protesters. If that PR campaign worked at all, it's now backfired.


     
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