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November 13, 2017

Does it fit? New tools to help online shoppers

By ANNE D'INNOCENZIO
AP Retail Writer

Image from Fits.Me
Rakuten Fits Me uses a shopper's height, weight and age, and then calculates a person’s most likely body shape, not size, to determine the fit for any garment.

NEW YORK — Stores watching Amazon take a larger share of clothing sales are trying to solve one of the most vexing issues for online shoppers: Finding items that fit properly.


 
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