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September 28, 2007

Developer created persona to help guide condo project

  • When in doubt about materials or design, developer Gerry La Caille asks himself “What would Alex do?”
    • By JON SILVER
    Journal Staff Reporter

    Rendering by Anita Lehmann [enlarge]
    The 34-unit, eight-story building is under construction at First and Bell in Belltown.

    Construction has begun on Alex, a 34-unit condominium building at the southwest corner of First Avenue and Bell Street in Belltown.


     
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