December 17, 2014

Holland vows to wow residents of Premiere on Pine apartments

Photos courtesy Holland Partner Group [enlarge]

The sixth floor houses the concierge, leasing office, gym, two outdoor terraces, guest suites and an indoor/outdoor dog run.

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Units have large windows and city views.

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Holland Partner Group has started leasing floors two through 23.

It's showtime at Premiere on Pine, the 40-story apartment tower Holland Partner Group is building at 815 Pine St., across the street from the Paramount Theater.

Leasing started this week for units on floors two through 23. Units on the upper levels of the 440-foot tower will be ready in February.

Holland has been giving tours since October and got a temporary certificate of occupancy from the city last week, said Brian Killian, a Holland property manager. Fifteen units have been leased so far, and five tenants have moved in.

Premiere is designed for urbanites, the kind of people who might not own a car and so have more money to spend on housing. Or people who want to be close to Seattle's hot spots — downtown, Pioneer Square and Capitol Hill — and enjoy art galleries, shows and proximity to good shopping.

“The building was designed to bring the highly coveted energy of downtown living to our residents,” Marty Goodman of Holland said in a press release. “Step outside and look right toward Capitol Hill. Step outside and look left toward downtown. The city is your oyster.”

So what's the price for all this lifestyle? Studios start at $1,650. “Urban” one-bedrooms start at $1,825 a month; one-bedrooms start at $2,100 and the cheapest two-bedroom will set you back $3,000 a month.

The penthouses start at $4,000 a month for a one-bedroom. A three-bedroom penthouse unit is about $6,200.

Units have fob keyless entries, air conditioning, roller shades, California closets, dimmable LED lighting and designer kitchens.

Holland said Premiere is the first apartment building in Seattle to have a 24-hour doorman. On the sixth floor is a concierge to help residents get dinner reservations, show tickets or delivery services. This floor also has the leasing office, gym, business center, two outdoor terraces, two guest suites residents can rent and an indoor/outdoor dog run.

Hotel-like touches are found throughout. Hallways look like the corridors of an upscale hotel with show business-inspired art and prominent displays of the unit numbers.

The ground floor resembles a hotel lobby, with a chandelier designed by Charles Loomis and a 24-hour video wall that Holland says will appeal to residents as well as people walking by.

Susan Marinello was the interior designer for Premiere on Pine. She has done interiors for Woodmark Hotel in Kirkland, Hyatt Regency Bellevue and Westin Bellevue, as well as condos above the Four Seasons Hotel Seattle.

Weber Thompson is the architect and Holland's construction arm is building it. Other team members are Cary Kopczynski & Co., structural engineer; and Holland Residential, property manager.

Holland said soon it will announce the name of a new restaurant with outdoor seating along Pine.

The top floor is called Forty@400 and it's all amenities: an event space for residents to rent, a large outdoor deck with seating and a covered barbecue area with a TV.

Giant TVs have become a signature in some of Holland's other projects, Killian said. Forty@400 will have four of them — with 80-inch screens — as well as a pool table, shuffleboard and other games.

A large conference room on the top floor, with views to the east, is designed for residents who want to have business meetings where they live instead of having to go out and rent something.

And getting to the top floor won't take long because Holland promises Premeire will have the fastest elevators in an apartment tower in the Puget Sound area. Travel time between the lobby and the top: 24 seconds.

There will be 42 penthouse units on the top six floors. They'll all have 10-foot ceilings, wine coolers, and gas or induction ranges, but each one will also have some unique “wow factor,” Killian said. One will have a huge master bedroom; another will have a cavernous tub facing the windows. “You can be sitting in the bath with rose petals strewn around, with a bottle of wine, looking out the window as the sun goes down,” Killian said.