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July 21, 2016

Macy's tries tech tool for shoppers

  • With Amazon.com expected to surpass the department store in clothing sales next year the chain is trying to reinvent its business.
    • By ANNE D'INNOCENZIO
    AP Retail Writer

    NEW YORK — Macy's is testing a mobile tool using artificial intelligence that lets shoppers get answers customized to the store they're in — like where a particular brand is located or what's in stock — that they would normally ask a sales associate face-to-face.

    The tool, which the nation's largest department store chain calls a “mobile companion,” can be accessed for now through a browser and will accept questions in 10 U.S. locations about products, services and facilities. It uses natural language and offers feedback in seconds.


     
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