Welcome, sign in or click here to subscribe.
Login: Password:
     
     


 

 

  Business



Subscriber content preview

December 14, 2009

All Business: Failure to manage crisis puts Tiger's brand at risk

By RACHEL BECK
AP Business Writer

NEW YORK — So much for Tiger Woods' business prowess.

The world's No. 1 golfer and top-earning athlete has fumbled every move since the scandal involving allegations of serial infidelity hit two weeks ago. He hid the truth and has yet to face the public.


 
. . .


To read this story in full login or purchase a subscription.



Previous columns:


--