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Architecture & Engineering


Clive Shearer
Management
by Design
By Clive Shearer
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November 13, 2002

Investing in marketing is money well spent

  • There are two kinds of companies that have kept busy during slower periods: those who are lucky and those with a strategic vision.
    • By CLIVE SHEARER
    Special to the Journal

    It takes money to make money. You cannot make money in the stock market unless you have money to invest. You cannot even hope to win the lotto unless you have at least $1 for a ticket.

    Of course, we know that the chances of getting rich in both of these circumstances vary from uncertain to infinitesimal, but without the investment, the chance of gain is zero.


     
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