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Architecture & Engineering


Clive Shearer
Management
by Design
By Clive Shearer
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October 12, 2005

Management by Design: Probing and listening let creative ideas flow

  • Experienced consultants ask more questions and think carefully about their approach.
    • By CLIVE SHEARER
    Special to the Journal

    A report is made up of words — but it could be written in a language you cannot read. A spreadsheet consists of numbers — perhaps summarizing information you can't use. A graph is merely a line — but the scale chosen might mislead the unobservant. Money is simply ink on paper — possibly a currency you cannot use.

    The medium — the report, the spreadsheet, the graph and the bank note — are simply tools to attain an end. Words, numbers, lines and green ink on paper are meaningless by themselves. It is the message, goods or services that they represent that gives them significance.


     
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