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Business
The Client Coach How to build strong business relationships |
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June 6, 2001
Are you marketing in the trenches?
How do you establish and maintain good client relationships? By providing excellent service, keeping your promises and checking your bearings at critical milestones through client feedback.
It all boils down to this: the best marketing occurs in the trenches as projects are being delivered. Frankly, no one has more impact on the client’s perception than the project manager. One bad project is all it takes to ruin a great relationship or, even more sobering, several potential relationships as the bad news travels. That’s why the best marketing strategies involve developing a project management culture that deals effectively with both the technical and relational issues.
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Previous columns:
- Hard facts about the soft side, 05-23-2001
- When bad things happen to good projects, 05-08-2001