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August 1, 2001

Marketing quality programs

  • The key to marketing the quality of a firm’s product is to demonstrate that the firm has a comprehensive, incorporated, explainable and implemented quality program that every employee of the firm is practicing
    • By BONNIE LYON
    Special to the Journal

    Lyon
    Lyon

    As marketers, we are driven to define what our clients are looking for and succinctly deliver the message that our firm meets their needs. Determining the answer to our client's question, "What's can you do for me?" sells professional services and keeps marketers employed.


     
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