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Real Estate


Tom Kelly
Tom Kelly
The Real Estate Adviser
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August 21, 2003

Taking your home mortgage with you

By TOM KELLY
The Real Estate Advisor

Capturing refinance customers when interest rates hit 40-year lows is a lot like a charter boat fleet approaching prime fishing grounds – the vessels with the most poles in the water when the fish arrive have the greatest chance of hooking the largest catch.

Clearly, it’s been a summer of too many borrowers for lenders – perhaps more like shooting fish in a barrel. However, wise business folks often do their most creative work when business is booming, rather than trying to produce a creative new wrinkle when times are tough. Other marketing departments only sharpen their pencils during an industry ebb tide, waiting until desperation sets in before realizing they are not the only boat left high and dry.


 
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