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Real Estate
The Real Estate Adviser |
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November 28, 2003
Agents getting in place to serve senior market
By TOM KELLY
The Real Estate Adviser
The Real Estate Adviser
John Tuccillo, the former chief economist for the National Association of Realtors, is one of the most sought after consultants in housing today. The author, conference speaker and self-described "numbers plumber" has a succinct message for salespeople who are considering niche marketing.
"If you have a niche, scratch it. And believe me, the senior segment is a huge niche."
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Previous columns:
- Some words are taboo in selling homes to, uh, seniors, 11-20-2003
- A lot of home sales mean a lot of Realtors, 11-13-2003
- Aging in Place Week events planned here, 11-06-2003
- Recent tragedies highlight Need for renter's insurance, 10-30-2003
- Black eye fades for reverse mortgages, 10-23-2003
- MLS books are mostly gone, but not forgotten, 10-16-2003
- A bad road can block your loan for a house, 10-09-2003
- Reverse mortgages still battling misperceptions, 10-02-2003