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Real Estate
The Real Estate Adviser |
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April 1, 2004
The Real Estate Adviser: Does your sale need divine intervention?
By TOM KELLY
Special to the Journal
Special to the Journal
I guess I'm a sucker for a creative business idea. Wrap it around a special season, a sense of tradition, push it along with a few prayers and I'm all ears.
That's why, every few years, I check in on a Modesto, Calif., couple who took a real estate marketing idea to a higher (pun intended) level. Phil Cates and his wife, Karin Reenstierna, have sold more than 75,000 "St. Joseph: Underground Real Estate Agent" kits for $8 plus $1.95 for shipping and handling (www.stjosephstatue.com). You can get yours by calling 1-800-326-9183, or by writing to P.O. Box 577622, Modesto, CA 95357. Instructions, statue and the proper words to be said while burying the saint are included.
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Previous columns:
- The Real Estate Adviser: Canadian real estate: Look before you leap, 03-25-2004
- The Real Estate Adviser: B.C. ideas make sense in Mexico, 03-18-2004
- The Real Estate Adviser: Buyers, still be wary of Mexico properties, 03-11-2004
- The Real Estate Adviser: Can you relax on leased land?, 03-04-2004
- The Real Estate Adviser: Feeling a pinch? Try interest-only loan, 02-26-2004
- Real Estate Adviser: Bright envelopes are not late Valentines, 02-19-2004
- The Real Estate Adviser: Doom and gloomers are wrong about housing bubble, 02-12-2004
- The Real Estate Adviser: How much is that 'free gift' costing?, 02-05-2004