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Real Estate
The Real Estate Adviser |
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June 2, 2005
The Real Estate Adviser: Selling to boomers? Shift your strategy
By TOM KELLY
Special to the Journal
Special to the Journal
CHANTILLY, Va. — Community service, social activism, value-driven products...
The nation's homebuilders say they are selling a new lifestyle — not homes — to the over-55 market, but researchers believe they need to hone their marketing efforts to a deeper, philosophical level to stay ahead of the competition.
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Previous columns:
- Tom Kelly: Deferring your gains? Thank T.J. Starker, 05-26-2005
- The Real Estate Adviser: New wrinkle in sales: the reverse exchange, 05-19-2005
- The Real Estate Adviser: Cash-out can leave seniors in the lurch, 05-12-2005
- The Real Estate Adviser: How to finance a home in Mexico, 05-05-2005
- The Real Estate Adviser: Coming to a resort near you: condotels, 04-28-2005
- The Real Estate Adviser: Local builder reflects on his success on Maui, 04-21-2005
- The Real Estate Adivser: Selling? Consider a charitable trust, 04-14-2005
- The Real Estate Adviser: Title insurance case heads to court, 04-07-2005