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The Client Coach How to build strong business relationships |
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January 22, 2003
Does your client need an interpreter?
By RANDY TUMINELLO
The Client Coach
The Client Coach
There are occasions when clients and consultants communicate as if they came from two different worlds. One of the most common disconnects occurs when there is no clear scope definition. Invariably as their discussion ensues, one side speaks Swahili -- the other, an obscure Burmese dialect.
Let’s eavesdrop on the following hypothetical conversation between a plant engineer and a mining consultant:
. . .
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Previous columns:
- How well is your network working?, 01-08-2003
- How you can get clients to say yes, 12-11-2002
- New rules in the client relations game, 11-27-2002
- Don't get caught in marketing traffic jam, 11-13-2002
- Are you giving clients tricks or treats?, 10-30-2002
- Keep clients coming back for more, 10-09-2002
- Following through on the follow-up, 09-25-2002
- When is it time to fire a client?, 09-11-2002