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Architecture & Engineering

Clive Shearer
by Design
By Clive Shearer
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July 11, 2012

Management By Design: Can AE firms offer both low fees and high quality?

Special to the Journal

The cheapest products are not always the least expensive. If low price were all that mattered there would be no Nordstrom, no Lexus and no Rolex.

Imitation products might look good, but run the risk of falling apart soon after purchase. Anything top-of-the line will cost more but should hold its value. If you want a Maserati, you expect to pay more than for a Yugo.

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