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Business
by Design By Clive Shearer |
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December 9, 2009
Management By Design: Marketing raises ethical questions
By CLIVE SHEARER
Special to the Journal
Special to the Journal
A few months ago, a client offered me an assignment to work with multiple IT specialists who were being outplaced. The assignment was to coach them and identify new jobs for them. It was a lucrative contract and I knew right away that I'd enjoy the assignment. But something made me stop and consider the ethics of the situation, and that led me to write this column.
Let's start an exploration of ethics with a look at marketing language.
. . .
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Previous columns:
- Management by Design: Learning from failure, 11-12-2009
- Management by Design: Some great teams form from inside out, 10-14-2009
- Management by Design: Some things to consider when writing your firm's online policy, 09-09-2009
- Management by Design: How to get the most out of your training, 08-12-2009
- Management By Design: Learn how to read your organization's leaders, 07-08-2009
- Management By Design: 6 questions help avoid traps of persuasion, 06-10-2009
- Management by Design: Want to be innovative? Here's how to start, 05-13-2009
- Management By Design: Try looking at this downturn differently, 04-08-2009