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Architecture & Engineering


Clive Shearer
Management
by Design
By Clive Shearer
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April 12, 2006

Management by Design: Fishing tips that can help marketers

  • Like fishermen, marketing and business development departments should know when and where to troll for clients.
    • By CLIVE SHEARER
    Special to the Journal

    Most small- and medium-sized firms have a marketing director and staff to handle both marketing and business development. The trend in larger firms is to split the role and have someone in charge of marketing and someone else in charge of business development.

    Defining the roles and the boundaries between them is the subject of much debate.


     
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