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Real Estate


Tom Kelly
Tom Kelly
The Real Estate Adviser
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May 13, 2004

The Real Estate Adviser: Boomers can fool housing developers

By TOM KELLY
Special to the Journal

Baby boomers say they won't be caught dead living in an age-restricted community, but what they eventually will do is another matter.

That's the opinion of Eric Snider, who has a doctorate in social psychology and serves as Shea Homes' marketing director for Trilogy, the company's upscale active-adult communities. He constantly tries to ascertain what people over 50 expect in a home and then tries to deliver that product in an appropriate atmosphere. Trilogy has a total of six communities in Arizona, California and Washington.


 
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