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Architecture & Engineering
by Design By Clive Shearer |
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August 13, 2008
Management by Design: Catching the big one may not be the best marketing strategy
By CLIVE SHEARER
Special to the Journal
Special to the Journal
Upon catching a little fish, experienced anglers often unhook it and release it back into the water. When asked why, they will usually reply: “I'm waiting for the big one.”
From the point of view of eating tonight's dinner, that may make sense. From the point of view of the health of the fish population, it may not. The biggest, strongest and fastest-growing fish are produced by the biggest, strongest and fastest parent fish. So, depleting that stock will tend to deplete the population, and there will be fewer trophy fish in the future. What will remain are more and more smaller, slower specimens.
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Previous columns:
- Management by Design: Bias, preconceptions can mess up managers, 07-09-2008
- Management by Design: Overlooked marketing post: Your front desk, 06-11-2008
- Management by Design: Office dictators: Not all fit the stereotype, 05-14-2008
- Management by Design: Self-esteem can mask lack of skills in workplace, 04-16-2008
- Management by Design: It’s never too late to procrastinate, 03-12-2008
- Management by Design: It may be change but is it progress?, 02-06-2008
- Start a formal process to reduce human errors, 01-09-2008
- Management by Design: Gripers and busybodies: Don't let them ruin work, 12-19-2007