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Business
The Client Coach How to build strong business relationships |
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May 1, 2002
Marketing lesson at Dead Man's Gulch
By RANDY TUMINELLO
The Client Coach
The Client Coach
What is your marketing philosophy? And more importantly, are you applying that philosophy in actual practice? While most of the professionals I meet genuinely believe in the virtues of relationship marketing, only a minority has been able to consistently remain true to its precepts.
The cornerstone of relationship marketing is engraved with these words—“Win clients, not jobs.”
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Previous columns:
- What you need to know about donuts, 04-17-2002
- Why are some clients so cynical?, 04-03-2002
- Find out what your staff really wants, 03-20-2002
- Clients' top 10 wishes may surprise you, 03-06-2002
- Ask clients: what will make you happy?, 02-20-2002
- How well are you really listening?, 02-06-2002
- Making exceptional service the norm, 01-23-2002
- Are you a partner or just a vendor?, 01-09-2002