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Business
The Client Coach How to build strong business relationships |
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January 23, 2002
Making exceptional service the norm
By Randy Tuminello
The Client Coach
The Client Coach
Why is exceptional service as rare as a duck in the desert? When was the last time you suffered a bruise on the bottom of your chin because your jaw dropped as an amazed recipient?
Whenever we get great service we get all excited about it. That’s a shame really—it shouldn’t be the surprise it so often is. I guess that’s why we call it “exceptional” service. You’d think more companies would be obsessed with it since it holds the key to market leadership and differentiation. Hopefully, you’ll have at least one opportunity in your life to feel what it’s like to experience real exceptional service. I have.
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Previous columns:
- Are you a partner or just a vendor?, 01-09-2002
- 3 marketing resolutions for 2002, 12-19-2001
- Time for a change in change orders, 12-05-2001
- Recessions do have a positive side, 11-07-2001
- In a recession, focus on clients, 10-24-2001
- How do clients see you? Find out, 10-10-2001
- Tragedy can teach important lessons, 09-26-2001
- Successful marketing depends on three Ps, 09-12-2001