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Business


Tuminello The Client Coach
How to build strong business relationships
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April 3, 2002

Why are some clients so cynical?

By Randy Tuminello
The Client Coach

People are not cynical by nature. For those unfortunate suffering souls, it is a condition acquired over time through repeated conditioning. Like barnacles encrusted on an old shipwreck, people can develop an inner crust that hardens with each bad experience.

Cynicism is a defensive maneuver designed to fend off a blow from the next expected disappointment. Listen to the voice of cynicism:


 
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