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Architecture & Engineering


Clive Shearer
Management
by Design
By Clive Shearer
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March 10, 2004

Management by Design: What changes do clients notice?

  • Business people should consider how clients sense change in making decisions about their work.
    • By CLIVE SHEARER
    Special to the Journal

    Ernst Weber, professor of anatomy at the University of Leipzig, researched the smallest difference perceivable between two similar stimuli such as weight, temperature and pressure. In the mid-1880's, these investigations led him to formulate the concept of the "just-noticeable difference."

    The key finding stated that there is a threshold of sensation that must be passed before one can detect an increase in the intensity of any stimulus. It is this threshold that is known as the just-noticeable difference.


     
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