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Architecture & Engineering


Clive Shearer
Management
by Design
By Clive Shearer
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June 9, 2004

Management by Design: Is your A/E marketing gaining from technology?

  • Firms are taking advantage of databases, and the Internet and intranet to share information with clients and staff.
    • By CLIVE SHEARER
    Special to the Journal

    Professional service marketing is changing. There are fewer interviews, with more emphasis being placed upon written materials.

    But, then, marketers who submit materials day-in and day-out revel in the opportunity to single-handedly win jobs for their companies. Or do they?


     
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