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Business
The Client Coach How to build strong business relationships |
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September 12, 2001
Successful marketing depends on three Ps
By RANDY TUMINELLO
The Client Coach
The Client Coach
Why do clients say yes? Are there factors that can come together as reliable predictors of client selection? I’ve got good news! After years of taking careful note of why some marketing efforts worked while others failed, I noticed three key elements inherent to all winning pursuits: people, portfolio and process.
Clients pick people first, then the firm
. . .
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Previous columns:
- Is your firm eating a balanced diet?, 08-29-2001
- Beware overselling your services, 08-15-2001
- Questions: a great business tool?, 07-18-2001
- Tips on trust from a guardian angel, 07-05-2001
- How to make your meetings matter, 06-20-2001
- Are you marketing in the trenches?, 06-06-2001
- Hard facts about the soft side, 05-23-2001
- When bad things happen to good projects, 05-08-2001