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Business


Tuminello The Client Coach
How to build strong business relationships
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October 10, 2001

How do clients see you? Find out

By RANDY TUMINELLO
The Client Coach

On the surface, client perception surveys, cliff divers and water buffaloes seem to be as unrelated as a school of barracuda in the Sahara Desert. But are they? A closer look reveals some interesting parallels.

First, consider water buffaloes. After a little research, I learned that nothing outplows a water buffalo -- not even a John Deere tractor. Ask any farmer in Bangkok and he'll tell you that only water buffaloes have what it takes to plow through knee-deep mud in a rice field. Yet despite their unique abilities, water buffaloes have one significant limitation: they are incapable of making any intelligent discernment in the way they plow. Left to itself, a waterbuffalo would plow in areas where it had absolutely no business plowing.


 
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