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Business
The Client Coach How to build strong business relationships |
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October 24, 2001
In a recession, focus on clients
By RANDY TUMINELLO
The Client Coach
The Client Coach
In times of uncertainty it’s often useful to have resources that keep us centered. When it comes to maintaining a viable marketing effort during a recession, there is one immutable marketing axiom we must never forget: the same bedrock marketing practices that work well in good times work even better in the bad.
Now is not the time to betray your good, time-tested instincts. Don’t panic. And by all means, don’t cut the heart out of your marketing efforts to save a dime here and there. Your sound common sense judgment is still your most effective resource. In this two-part article I’ll provide a few reminders to keep you focused. Part one I’m devoting to what I consider the 80/20 rule of marketing in a recession.
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Previous columns:
- How do clients see you? Find out, 10-10-2001
- Tragedy can teach important lessons, 09-26-2001
- Successful marketing depends on three Ps, 09-12-2001
- Is your firm eating a balanced diet?, 08-29-2001
- Beware overselling your services, 08-15-2001
- Questions: a great business tool?, 07-18-2001
- Tips on trust from a guardian angel, 07-05-2001
- How to make your meetings matter, 06-20-2001