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Business
The Client Coach How to build strong business relationships |
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November 7, 2001
Recessions do have a positive side
By RANDY TUMINELLO
The Client Coach
The Client Coach
In part one (DJC, Oct. 24) we focused on the 80/20 rule for marketing in a recession—concentrating on current clients. We encouraged you to think more about “client share” versus “market share” by posing the question: Are you tapping into all the work that is potentially available from your current clients?
I hope you’re grappling with that question because the primary alternative is job chasing and that’s usually not a good thing. Job chasing at any time, but particularly in a recession, is like a futile struggle in quicksand; it’s the fastest way to bury your business.
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Previous columns:
- In a recession, focus on clients, 10-24-2001
- How do clients see you? Find out, 10-10-2001
- Tragedy can teach important lessons, 09-26-2001
- Successful marketing depends on three Ps, 09-12-2001
- Is your firm eating a balanced diet?, 08-29-2001
- Beware overselling your services, 08-15-2001
- Questions: a great business tool?, 07-18-2001
- Tips on trust from a guardian angel, 07-05-2001