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January 26, 2026
Lease Crutcher Lewis
When it comes to combating safety fatigue, the company takes a proactive, people-focused approach. Their strategy is simple: keep the message consistent, relatable, and reinforced from every direction. Safety isn’t just a topic for meetings it’s woven into everyday conversations and shared by voices across all levels, from leadership to field teams.
Real stories and examples make the message resonate. They use multiple channels to keep safety front and center: company-wide safety moments, weekly “Starting Sunday” emails, and Blue Ops, a quarterly printed newsletter mailed directly to jobsites and team members’ homes. This approach ensures the message reaches crews in the field and their families at home, reinforcing that safety is a shared value on and off the job.
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